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Edwin

The Edwin brand was created from its founder Mr Tsunemi’s love of denim, beginning in Japan in 1947. At the point of the brand’s inception, denim was not made in Japan, it had to be imported from the US but without the worn, rugged finish that Mr Tsunemi wanted.

It was this that spurred him on to manufacture his own denim, one of the highest quality he could produce and to his exacting specifications. After this process was refined came the very first pair of Edwin jeans in 1961.